The words Covid and coronavirus show up a combined 60 times in the filing. "However, Apple could leverage this platform, whether through additional investment or the consolidation of other competitors of ours, to compete more directly with the scale and breadth of product offerings we provide," the filing warns.Īnother prominent theme in JAMF's prospectus is the coronavirus pandemic. JAMF said it currently sees Fleetsmith as focused on small and medium-sized businesses and not in direct competition for the same customers. The iPhone's popularity convinced some companies to take a closer look at other Apple products, including iPads and Macs. Prior to the iPhone's rise last decade, companies tended to rely on PCs running software from Microsoft and other vendors, and a myriad of phones from different providers. JAMF has been around for a long time, but its business has taken off in the last few years as Apple devices became more popular in business environments. It's still losing money, though its net loss narrowed slightly from $9 million to $8.3 million. In the first quarter, revenue climbed 37% from a year ago, to $60.4 million, and the company's gross margin rose to 75% from 70%, as more customers turned to its subscription offering. JAMF helps companies securely deploy all of those Apple products, connecting them together and giving IT teams the tools to manage them. "It has transformed the technology landscape by placing the user first and designing everything around maximizing the Apple user experience." "Apple is ubiquitous," JAMF says in the industry background section of its filing.
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